Teens explain the world of Snapchat’s addictive streaks, where friendships live or die (Business Insider)

Instagram likes are great, hearts on Messages are fine, but the one metric by which many teens live and die is the snap streak.  A Snapchat streak is when you send direct snaps back and forth with a friend for several consecutive days. The longer you go without breaking the chain of communication, the longer your streak is.  Snapchat rewards longer streaks with special emojis, such as the “100” emoji for streaks lasting 100 days, or a mountain emoji for an extremely long streak.  Many teens invest an inordinate amount of time keeping streaks alive. There’s nothing more devastating than losing a streak you’ve put months of work into. (read more)

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